By big I mean the huge banners hanging over ARCO Arena. On the main entrance just to the side of the box office is the reigning Rookie of the Year's banner. The words "TYREKE EVANS" and a huge picture of him can be seen while driving on I-5 just past Arena Blvd exit. On the other side that faces Truxel is our new hopeful to win Rookie of the Year honors and number 5 draft pick, DeMarcus Cousins. These were the biggest banners in Kings history, but that didn't last long.
If you have driven on I-5 at all since September 16, 2010, and you look over to the CalSTRS building (It's that really tall, shiny, glass looking building) just beyond the Tower Bridge (that gold bridge you pass on I-5) you will see the enormous 177-foot "Here We Rise" banner that took over the record of largest banner in not only Kings history, but as the largest building wrapped banner in Sacramento's history.
The crew over at ARCO has worked tirelessly on the "Here We Rise" campaign. With #HereWeRise tags on Twitter popping up in the tweets of Kings fans all over the nation, the site that was built for it has received as much attention as the site developed for Tyreke Evans' Rookie of the Year campaign. If you haven't already, head over to the "Here We Rise" site and see what the campaign is all about. You have the unique opportunity to upload photos of yourself to show your support for your team and become part of digital billboards. In addition to the digital billboards, Kings fans have the opportunity to upload other fan related photos, download a placard of the "Here We Rise" slogan, and send e-cards to fellow fans. All of these actions earn you points that give you the opportunity not only to show off your fan status, but to win cool Kings gear and other prizes. Once signed up for "Here We Rise", fans are automatically entered to win a trip to this year's All-Star game in Los Angeles. Hopefully this year the Kings will have someone in the actual All-Star game and not just in the Rookie Sophomore Challenge!
Join the movement today!
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